Brand IDENTITY - Uluru

Company LogO & ANIMATION

The namesake comes from Uluru, also known as Ayers Rock, a sacred sandstone monolith in Australia. The business concept: quality handmade pipes and other kiln-fired products, created by indigenous Australians, with proceeds allocated to the communities devastated by wildfires. The goal was to introduce a premium product, as well as to evoke the sacred nature of Uluru through the imagery and sound.