Brand IDENTITY - The Mortgage Coach

Company LogO, 2D INTRO, & STING ANIMATION

This project needed a strong brand for an individual line of business under the umbrella of its parent company, Guild Mortgage. It was important to align with Guild visually, while still creating a unique look & feel for this segment’s focus on coaching people through the mortgage lending process. After creating the logo with these emphases, we decided to animate a personalized avatar as well to introduce the coaching sessions. The emphasis here was to create a fun and personal connection with social media users, since the subject matter, although necessary for many, can be dry or intimidating at times.