Concepts for LA-based clothing brand. The initial ask was an 8-bit style campaign for the web component, simulating a retro NES-style game. It needed to be cool, unique, and feel like cut scenes from an actual game. The goal was to eventually task a development team to program a short, playable entrance onto the initial site with these designs, via some sort of character selection screen.

Eventually the decision was to scrap hiring developmental support, change direction, and animate a perfect-loop intro video for the landing page with a darker tone. The theme became “down the rabbit hole” and they wanted to go darker, more edgy, and more abstract.

Web Campaign